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The top retail store in Japan selling baby & child products.*
Products that have delighted children in Japan are ready to delight children around the world.
Nishimatsuya has been providing safe, convenient, and affordable goods for mothers, children and babies ever since the company was established.
Our products, ranging from children's apparel to hygienic consumables to baby articles, have become very popular in Japanese society during the last 60 years.
We believe that parents' love for their children is the same throughout the world.
We hope you will be a partner of our global business.
*1,181 local stores, selling baby & kids products (as of February 2026).
COMPANY PROFILE
| Nishimatsuya Chain Co., Ltd. | |
|---|---|
| Establishment | October 1956 |
| Capital | JPY 2.523 billion. |
| Annual Revenue | JPY 193.365 billion. (FY 2026) |
| Head Office | 266-1, Sho, Shikito-cho, Himeji, Hyogo, 671-0218, JAPAN |
| Local Retail Stores | 1,181 stores (as of February 2026) |
| Stock Listing | Tokyo Stock Exchange Prime Market |
| President | Koichi Omura |
ABOUT US
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Launching of global business
Following our success in the Japanese domestic market, we decided to launch our global business in 2019, mainly focusing on B2B wholesale transactions. We are looking forward to building all kinds of business collaboration related to our private label brands.
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Proven sales achievement
in JapanWe have been specializing in retail selling of safe, functional, and affordable baby and kids’ nursery products, supporting families in Japan for more than 60 years.
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Products of wide variety
Our private label brands cover apparel (pajamas, undergarments, etc.), hygienic consumables (diapers, wet wipes, etc.), and baby items (strollers, bouncers, junior car seats, etc.). Everything that you need for raising your children can be found here.
Trading Nations / Regions
Australia|Azerbaijan|Canada|Cambodia|China|Guam|Hong Kong|Indonesia|Kazakhstan|
Kenya|Korea|Kyrgyzstan|Laos|Macau|Malaysia|Micronesia|Mongolia|Nepal|New Zealand|
Nigeria|Pakistan|Palau|Philippines|Saipan|Singapore|Taiwan|Thailand|UK|USA|
Vanuatu|Vietnam
Trust Is Built through System
Quality management on Japanese standards,
a true commitment to safety, and
a design philosophy born from real-world
parenting insights.
The philosophy is at the heart of all our products.
BUSINESS TRANSACTION
- For overseas sales only
(not for sale in Japan) - Sales of private brand products
(no sales of character goods or national brand products) - Transaction limited to companies or corporate organizations
CONTACT US
Thank you very much for your interest in our company.
If you have any inquiries, comments, or requests, please feel free to contact us. Reviewing your message, one of our representatives will reach back to you.
