Trust Is Built through System
We believe that peace of mind & trust are
achieved by establishing robust systems
for product development and quality
management.
We manage products manufactured around the world based on Japanese standards, and
continuously improve them, referring to
customer feedback.
It is the accumulation of each and every one of these procedures,
that supports the quality that allows our customers to use our products
with confidence every day.
Manufacture approached from
the perspective of Japanese Quality
What we value most is not simply
manufacturing in Japan.
It is the quality control, approach to safety, and
design philosophy rooted in Japan.
Integrating these elements into our global
production system,
we create products that you can use with
confidence every day.
01
Quality Management
on Japanese Standards
JAPAN QUALITY MANAGEMENT
While our production takes place around the world,
we maintain uniform Japanese standards for quality control, inspection, and safety.
We dispel the perception of saying “cheap products are unreliable”
through our rigorous management system.
Regular Factory
Audits
Multi-stage Quality
Inspections
Continuous
Improvement
Initiatives
Quality Verification
based on
Japanese Standards
02
Safety
SAFETY FIRST
Because these are children-focused everyday-use products, we prioritize safety most.
In addition to complying with laws and industry standards, we conduct rigorous quality control based on our own standards.
Safety Standards Tailored
to Children's Characteristics
Quality Compliance Guaranteed by Data
from Third-Party Testing Organizations
Conducting Risk Assessments
03
Essential Features
SMART DESIGN
We eliminate excessive embellishments and
unnecessary functions, and focus on the ease of use that is truly essential in the reality of parenting.
Having Japanese parenting expertise, we have refined our designs to ensure parents are comfortable to use every day.
e.g. ELFINDOLL clothing for Newborn
With snap buttons,
changing clothes is easy and hassle-free
Tags and seams are placed on the outside
to reduce skin irritation.
04
Continuous Improvement
CONTINUOUS IMPROVEMENT
Quality control is not a one-time process.
We continuously develop our products through a cycle of inspection, evaluation, and improvement.
Continue & Strive to Provide Quality
You Can Rely on Every day
We will continue to invest efforts in constantly refining
every stage of development,
quality control, and
production,
even in the behind-the-scenes aspects of our work.
Our unwavering mission is to continue safeguarding “the
peace of mind”
our customers take for granted.
CONTACT US
Thank you very much for your interest in our company.
If you have any inquiries, comments, or requests, please feel free to contact us. Reviewing your message, one of our representatives will reach back to you.
